Statement of mission and values of an organization serve as guiding lights for their employees and business. Specific aspects of the sections of operations, management, marketing, technology, and social responsibility of a business plan support the statement of mission and values. Consumers would turn to be aware regarding the unreliable and untruthful statement of the mission of the firm in case these sections of a plan of business do not present the statement of mission truthfully or properly. Consumers are inspired by the statement of mission and the direction and focus are provided for expectations-setting for operations, management, marketing, technology, and the social responsibility.